台湾SWAG

Marketing + Outreach

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COMPETENCIES + SKILLS

PROMOTION OF VALUE

  • Create a vision for the organization based on its values and help others see its importance and their role in it.
  • Develop strong presentation skills, including persuasive and confident speech, meaningful visual aids, and use of appropriate technologies.
  • Build strong relationships and rapport with key stakeholders.
  • Use assessment metrics to evaluate use and services, and deliver key metrics to stakeholders to show return on investment (ROI).

USER EXPERIENCE

  • Identify the needs and preferences of users.
  • Analyze all aspects of a user鈥檚 interaction with the organization and its services.
  • Create promotional opportunities where targeted users will naturally encounter them.
  • Solicit and incorporate feedback.

PARTNERSHIPS + COMMUNITY RELATIONSHIPS

  • Promote the role of law libraries and legal information within the larger community.
  • Coordinate and share services to achieve the best institution-wide solution.
  • Identify opportunities to establish or enhance partnerships and community relationships.
  • Coordinate individual efforts with national and local professional organizations.

ADVOCACY

  • Champion new ways to share legal information expertise and promote services both inside and outside the organization.
  • Work to secure access to justice through ensuring reliable, long-term access to authentic legal resources.
  • Engage in outreach to local, state, and national lawmakers and propose policy solutions to legal information issues.
  • Promote legal information services to those in need.

 

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